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The Impact Of Visual Design On Web Persuasiveness, Megan Nelson
The Impact Of Visual Design On Web Persuasiveness, Megan Nelson
All Theses
Many commentators of web persuasion have suggested that content is the key factor responsible for creating credible (and therefore persuasive) websites. Research in a variety of fields has been devoted to identifying accurate methods of determining a website's trustworthiness in order to help organizations promote credibility and teach users to critically analyze it. By focusing on the credibility of content, however, researchers are promoting an unbalanced perspective of web persuasiveness that privileges textual content over visual design.
This thesis hypothesizes that visual design significantly impacts web persuasiveness. First, exploration of current theories of web persuasiveness reveals the importance of persuasion …
Of Metaphor, Metonymy, And Corporate Money: Rhetorical Choices In Supreme Court Decisions On Campaign Finance Regulation, Linda L. Berger
Of Metaphor, Metonymy, And Corporate Money: Rhetorical Choices In Supreme Court Decisions On Campaign Finance Regulation, Linda L. Berger
Linda L. Berger
No abstract provided.