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“Long Live Ear X-Tacy!”: An Oral History Study Of Rhetorics Of Nostalgia And Place., Aubrie Warner Aug 2023

“Long Live Ear X-Tacy!”: An Oral History Study Of Rhetorics Of Nostalgia And Place., Aubrie Warner

Electronic Theses and Dissertations

This study aims to explore rhetorical placemaking through how people understand and construct narratives around places that no longer exist. In doing so, it examines the relationship between nostalgia and place — how rhetorical construction of place is influenced and/or informed by rhetorics of nostalgia, how our experiences influence our sense of place (past and present), and how we create continuity for ourselves in the construction and maintenance of particular narratives. This study contributes to the emerging field of rhetorics of nostalgia and places it in direct conversation with rhetorics of place and unpacks how these two are more connected …


When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang May 2019

When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …


The Postman Always Rings Twice: Neil Postman's Views On Education Are Relevant Again In The 21st Century Classroom, Jennifer Spiegel May 2019

The Postman Always Rings Twice: Neil Postman's Views On Education Are Relevant Again In The 21st Century Classroom, Jennifer Spiegel

Electronic Theses and Dissertations

The public education system in America has long been criticized for its inability to prepare students for success as adults. While some engage in a narrative of blame, others ask what can be done to solve this problem. This dissertation examines a narrative crisis in the 21stcentury classroom through the lens of Neil Postman, a 20thcentury media ecologist whose fears about television may finally be realized with the advent of the personal digital device and its impact on the educational sphere. First the past narratives that guided the American school system will be traced from colonial …


Discarnation: Expounding On Marshall Mcluhan's Critique Of Modern Subjectivity, Amanda Sevilla Dec 2018

Discarnation: Expounding On Marshall Mcluhan's Critique Of Modern Subjectivity, Amanda Sevilla

Electronic Theses and Dissertations

This project presents Marshall McLuhan’s work as an explication of discarnate subjectivity in mediated environments, with special focus on the consequences of technological environments in society. The first and second chapters focus on McLuhan’s ground, sensibilities, and practice to shed light on his intricate discussions of social perceptions emerging in modern times—i.e., communal awareness propels perceptual and cultural shifts. The third chapter attends to people’s perceptual compass, or their ability to interpret the world around them. Chapter four considers some of the phenomenological aspects of McLuhan’s probes. The ideas show disconnects between time and space that contribute to discarnation in …