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When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang
When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang
Electronic Theses and Dissertations
This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …
The Postman Always Rings Twice: Neil Postman's Views On Education Are Relevant Again In The 21st Century Classroom, Jennifer Spiegel
The Postman Always Rings Twice: Neil Postman's Views On Education Are Relevant Again In The 21st Century Classroom, Jennifer Spiegel
Electronic Theses and Dissertations
The public education system in America has long been criticized for its inability to prepare students for success as adults. While some engage in a narrative of blame, others ask what can be done to solve this problem. This dissertation examines a narrative crisis in the 21stcentury classroom through the lens of Neil Postman, a 20thcentury media ecologist whose fears about television may finally be realized with the advent of the personal digital device and its impact on the educational sphere. First the past narratives that guided the American school system will be traced from colonial …