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A Content Analysis Of The 1964 Mississippi Freedom Summer Viewed As Public Relations Efforts Using The Social Change Model Of Leadership, Hannah J. Hill
A Content Analysis Of The 1964 Mississippi Freedom Summer Viewed As Public Relations Efforts Using The Social Change Model Of Leadership, Hannah J. Hill
Honors Theses
This research used content analysis to examine how significant events within the 1964 Mississippi Freedom Summer that were well documented in journals, news articles and other mediums can be viewed as public relations strategies and tactics using the Social Change Model of Leadership (SCM). This research answers how these events can be explained through the SCM as individual, group, and community values. The SCM has not been associated with public relations strategies and tactics before this research was conducted, however social change is commonly seen in public relations efforts as both SCM and public relations seek to influence publics to …