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Using Public Relations Techniques To Market Organic Food: Understanding Consumer Buying Behavior, Catherine Girone
Using Public Relations Techniques To Market Organic Food: Understanding Consumer Buying Behavior, Catherine Girone
Theses and Dissertations
The purposes of this research were to determine which consumers tend to purchase fresh organic food and which consumers tend to purchase packaged organic food, which type of messaging organic food distributors rely on to entice customers and which messages work most effectively to promote organic food consumption, and which channels different organic consumers use to gain knowledge about organic food. Implications for organic food marketing are discussed.
Public Relations 'Tech'niques: Vocational School Recruitment, Rachel Graeff
Public Relations 'Tech'niques: Vocational School Recruitment, Rachel Graeff
Theses and Dissertations
The problem is that the large majority of high school graduates pursue four-year college degrees when there are not enough professional jobs that require four-year degrees but rather require workers to have job-specific skills. These skills are taught by vocational schools at both the high school and the post-secondary levels. The purpose of this study was to determine what public relations techniques vocational schools use and how they can improve on these techniques to increase enrollment. Six in-depth interviews were conducted with PR/marketing practitioners at vocational schools to find out what techniques and channels their school uses to attract students. …
Social Media Influence On Evolving Health Care Marketing Communication, Michele Cash
Social Media Influence On Evolving Health Care Marketing Communication, Michele Cash
Theses and Dissertations
The purposes of this investigation were to (a) determine how much of an impact social media has on health communication (b) understand the evolving impact of social media effectiveness and (c) consumer preferences for health care communication. The author conducted both qualitative and quantitative research. This research includes an in-depth interview, a survey and a website content analysis of two health care organizations in the Delaware Valley. This will provide health care organizations with communication techniques to use for current and future consumers. The research revealed that the majority of consumers prefer to hear messages from a trusted source. Both …
Influence Of Social Media Networks On Corporate Communication Strategies, Sylwia Majewski
Influence Of Social Media Networks On Corporate Communication Strategies, Sylwia Majewski
Theses and Dissertations
This study examined the use of social media networks for corporate marketing and communication by United States based companies. The researcher surveyed marketing, advertising, communications and sales professionals of nearly 80 companies and conducted in-depth interviews with four corporate marketing experts. Survey participants provided data about the extent of use of social media networks in corporate marketing and communication strategies and their effectiveness. The findings show that the majority of corporate marketing strategies (77%) incorporate the use of social media. The social media networks are also viewed as an effective means of communication.
The Impact Of Social Media Use On Fundraising As Reported By Nonprofit Organizations In Southern New Jersey, Rose Howerter
The Impact Of Social Media Use On Fundraising As Reported By Nonprofit Organizations In Southern New Jersey, Rose Howerter
Theses and Dissertations
This research study examines the impact of social media use on fundraising activities as reported by nonprofit organizations within three southern New Jersey counties. The study does this by exploring the knowledge, attitudes and behaviors of participating nonprofits toward social media use in fundraising and communication. The author surveyed 40 nonprofit organizations to discover the extent of their knowledge, attitudes and use of social media. The author designed a 30-question survey, posted it online at SurveyMonkey.com and contacted the selected population by email. By categorizing the participating nonprofits into two groups - nonprofits using social media and nonprofits not using …
Shooting For The Skies: Leveraging Public Relations To Improve The Image Of Commercial Airlines, Elisa Durand
Shooting For The Skies: Leveraging Public Relations To Improve The Image Of Commercial Airlines, Elisa Durand
Theses and Dissertations
The goal of this study was to determine if commercial airlines can improve their image by soliciting feedback from their customer base and responding accordingly. The results of both qualitative and quantitative research methods show that travelers lack confidence in the level of concern commercial airlines hold for their satisfaction. Multiple national customer service surveys administered to travelers paint a recurring pattern of unhappy fliers who believe airlines are unaware of their concerns and needs. The results of two primary questionnaires demonstrate that airlines are not in concert with customer expectations. The data results indicate that by leveraging customer feedback …
Communicating A Centralized Message Within A Decentralized Political Movement: The Tea Party, Michael Walsh
Communicating A Centralized Message Within A Decentralized Political Movement: The Tea Party, Michael Walsh
Theses and Dissertations
This study examines the effectiveness of how well the Tea Party movement has communicated its message to both members and non-members. This research indicates that the present day populist political movement has done an exceptional job informing the public of its goals. While many non-members of the Tea Party movement disagree with its goals, they were, nonetheless, well versed in both the primary and secondary goals of the movement. Additionally, the research showed that the message has been consistent over various channels including broadcast and cable television, social media, websites, radio, and face-to-face.