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A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good
A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good
Andy R. Dotterweich
The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, …
A Field Trial Of Privacy Nudges For Facebook, Yang Wang, Pedro Giovanni Leon, Alessandro Acquisti, Lorrie Faith Cranor, Alain Forget, Norman Sadeh
A Field Trial Of Privacy Nudges For Facebook, Yang Wang, Pedro Giovanni Leon, Alessandro Acquisti, Lorrie Faith Cranor, Alain Forget, Norman Sadeh
Lorrie F Cranor
Anecdotal evidence and scholarly research have shown that Internet users may regret some of their online disclosures. To help individuals avoid such regrets, we designed two modifications to the Facebook web interface that nudge users to consider the content and audience of their online disclosures more carefully. We implemented and evaluated these two nudges in a 6-week field trial with 28 Facebook users. We analyzed participants' interactions with the nudges, the content of their posts, and opinions collected through surveys. We found that reminders about the audience of posts can prevent unintended disclosures without major burden; however, introducing a time …
Using Student Case Study Research To Verify Twitter Usage In Disasters, John R. Fisher, Jared Pitcher, Gary Noll
Using Student Case Study Research To Verify Twitter Usage In Disasters, John R. Fisher, Jared Pitcher, Gary Noll
Dr. John R. Fisher
In disaster situations, Twitter has become the preferred means of transmitting information to the news media and the public. This study examines the inter-relationship among the various parties who share and produce information in a disaster situation. Student case studies of disaster situations serve as the primary database for analysis. A preliminary examination of the case studies and the Twitter trails of information seem to support the view that Twitter can be a source of gathering and relaying information in a disaster situation and that first-responder agencies, the media, and the informed public can use Twitter for information they can …
A Review Of The Value Of Social Media In Countrywide Disaster Risk Reduction Public Awareness Strategies, Neil Dufty
A Review Of The Value Of Social Media In Countrywide Disaster Risk Reduction Public Awareness Strategies, Neil Dufty
Neil Dufty
No abstract provided.
My World 2015 And Mobiles, Linda Margaret Broughton
My World 2015 And Mobiles, Linda Margaret Broughton
Linda Margaret Broughton
What role can mobile phones play in distributing a survey and collecting feedback and data from respondents? In particular, how can we use mobile technology to reach out to and engage individuals in developing countries that tend to be underrepresented in global surveys? In the recent My World 2015 survey launched in December 2012 in honor of the end of the Millennium Development Goals in 2015 and the establishment of a new “post-2015” global development framework, the United Nations Development Program, the UN Millennium Campaign, the Overseas Development Institute, the ONE campaign, and over 700 on-the-ground grassroots organizations as well …
Towards A Learning For Disaster Resilience Approach: Exploring Content And Process, Neil Dufty
Towards A Learning For Disaster Resilience Approach: Exploring Content And Process, Neil Dufty
Neil Dufty
This paper is a first attempt to scope the possible content and learning processes that could be used in a holistic Learning for Disaster Resilience (LfDR) approach as a possible improvement to current disaster education, communications and engagement practices. The research found that LfDR should not only cover public safety aspects, but also learning about the community itself, including how to reduce its vulnerabilities and strengthen resilience. In relation to learning process, a review of learning theory found four broad learning theory groups - behavioural, cognitive, affective, social – that have relevance to LfDR. The research identified a range of …
E-Health Innovations, Collaboration, And Healthcare Disparities: Developing Criteria For Culturally Competent Evaluation, Gonzalo Bacigalupe, Sabrina Askari
E-Health Innovations, Collaboration, And Healthcare Disparities: Developing Criteria For Culturally Competent Evaluation, Gonzalo Bacigalupe, Sabrina Askari
Gonzalo Bacigalupe, EdD, MPH
E-Health alters how health care clinicians, institutions, patients, caregivers, families, advocates, and researchers collaborate. Few guidelines exist to evaluate the impact of social technologies on furthering family health and even less on their capacity to ameliorate health disparities. Health social media tools that help develop, sustain, and strengthen the collaborative health agenda may prove useful to ameliorate health care inequities; the linkage should not, however, be taken for granted. In this article we propose a classification of emerging social technologies in health care with the purpose of developing evaluative criteria that assess their ability to foster collaboration and positively impact …
Context Is Everything: Sociality And Privacy In Online Social Network Sites, Ronald Leenes
Context Is Everything: Sociality And Privacy In Online Social Network Sites, Ronald Leenes
Ronald Leenes
Social Network Sites (SNSs) pose many privacy issues. Apart from the fact that privacy in an online social network site may sound like an oxymo- ron, significant privacy issues are caused by the way social structures are currently handled in SNSs. Conceptually different social groups are generally conflated into the singular notion of ‘friend’. This chapter argues that attention should be paid to the social dynamics of SNSs and the way people handle social contexts. It shows that SNS technology can be designed to support audience segregation, which should mitigate at least some of the privacy issues in Social Network …