Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Entire DC Network
Get-Out-The-Vote (Gotv) Targeting And The Effectiveness Of Direct Voter Contact Techniques On Candidate Performance, Samuel Taylor Coots
Get-Out-The-Vote (Gotv) Targeting And The Effectiveness Of Direct Voter Contact Techniques On Candidate Performance, Samuel Taylor Coots
MPA/MPP/MPFM Capstone Projects
In political campaigns the strategic use of resources, including time and money, are often critical in optimizing performance. !twill not always be the difference in winning and losing, but it is often the most important factor in running an effective campaign. Specifically, within field operations, the area in which the campaign directly connects with the voter, and a Get-Out-The-Vote (GOTV) operation, the trade-offs between seemingly miniscule choices can mean the difference in the ultimate success or failure of a political campaign.
Using data from the 2010 Lexington Mayoral campaign of challenger Jim Gray, this study evaluates the effectiveness of GOTV …