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Strategic Planning And Performance: An Exploratory Study Of Housing Associations In Northern Ireland, Gordon Marnoch, Roger Courtney, Arthur Williamson

Gordon Marnoch

Housing associations are a key part of the non-profit sector and the adoption of strategic planning by this sector is of considerable significance. This article provides a qualitative report examining the use of strategic planning practices by housing associations in Northern Ireland, and the impact of such action on the performance of the associations. The article also critically examines reasons for the non-profit housing sectors’ enthusiasm for strategic planning practices concluding that strategic planning is a legitimating seeking activity as well as a rational analytic process.