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Investigating Affective Pathways For The Influence Of Justification On Self-Control, Morgan Hill
Investigating Affective Pathways For The Influence Of Justification On Self-Control, Morgan Hill
Graduate Theses and Dissertations
People struggle with temptation in their everyday lives. Research often attributes failures in self-regulation to overwhelming and uncontrollable impulses. However, research also supports the idea that cognitive factors (e.g., justification) can license tempting behavior and allow individuals to behave in ways that run counter to their long-term goals. In addition, it is likely that affect plays a role in justification-based self-control failure. The current set of three studies investigated the role of affect in justification-based self-control failure. Study 1 tested the prediction that recall of past successes would result in increased positive affect. Study 2 assessed whether justification results in …
Influences Of Intrinsic And Extrinsic Hand-Feel Touch Cues On Sensory Perception And Emotional Responses Toward Beverage Products, Ragita Cantika Pramudya
Influences Of Intrinsic And Extrinsic Hand-Feel Touch Cues On Sensory Perception And Emotional Responses Toward Beverage Products, Ragita Cantika Pramudya
Graduate Theses and Dissertations
Consumer perception of and preference toward products are influenced by intrinsic product-specific (e.g., product temperature) and extrinsic non-product-specific (e.g., packaging or container) characteristics. Besides communicating information between products and consumers to create expectations toward the content at the point of sale, packaging also influences sensory perception of the content during consumption. Previous cross-modal studies on packaging effects on the content had largely overlooked hand-feel touch cues. Touch closely relates to consumers’ emotional responses to and their quality evaluation of products. One way to manipulate hand-feel touch cues in a beverage consumption setting is to vary materials of cup sleeve, which …