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The Prognostic Power Of Normative Influences Among Ncaa Student-Athletes, Justin F. Hummer, Joseph W. Labrie, Andrew Lac
The Prognostic Power Of Normative Influences Among Ncaa Student-Athletes, Justin F. Hummer, Joseph W. Labrie, Andrew Lac
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This study evaluated the predictive power of perceived descriptive and injunctive norms on intercollegiate student-athlete alcohol consumption and attitudes toward drinking-related behaviors. The sample consisted of 594 NCAA student-athletes from two geographically opposite sites. Norms variables utilized a school and gender-specific athletic peer reference group. Results indicate that respondents reported greater perceived injunctive norms than actual attitudes, and greater perceived descriptive norms than actual alcohol use. Further, after accounting for demographics and alcohol motivations, perceived injunctive norms were the strongest predictors of athletes' attitudes with the final model explaining 54% of the variance. Similarly, perceived descriptive norms were among the …
What Men Want: The Role Of Reflective Opposite-Sex Normative Preferences In Alcohol Use Among College Women, Joseph W. Labrie, Jessica Cail, Justin F. Hummer, Andrew Lac, Clayton Neighbors
What Men Want: The Role Of Reflective Opposite-Sex Normative Preferences In Alcohol Use Among College Women, Joseph W. Labrie, Jessica Cail, Justin F. Hummer, Andrew Lac, Clayton Neighbors
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Misperceptions of peer drinking norms have been found to be strongly associated with individual drinking behavior, especially for proximal reference groups such as same-sex friends. Less studied are the effects of perceived preferences from the opposite sex on alcohol use; that is, the behaviors an individual believe the opposite sex prefers from them. Research suggests that these perceived “reflective” normative preferences may be particularly salient among college women, who may drink in pursuit of intimate relationships and positive attention from male peers. Heterosexual undergraduate students from two universities participated in this project. Females answered questions regarding the amount of alcohol …