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Psychology

2009

Series

Loyola Marymount University and Loyola Law School

Celebration drinking

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A Night To Remember: A Harm-Reduction Birthday Card Intervention Reduces High-Risk Drinking During 21st Birthday Celebrations, Joseph W. Labrie, Savannah Migliuri, Jessica Cail Jan 2009

A Night To Remember: A Harm-Reduction Birthday Card Intervention Reduces High-Risk Drinking During 21st Birthday Celebrations, Joseph W. Labrie, Savannah Migliuri, Jessica Cail

Heads Up!

Objective

In collaboration with Residence Life, the Heads UP research team developed a 21st birthday card program to help reduce the risky drinking often associated with these celebrations.

Participants

81 students (28 males, 53 females) completed a post-21st birthday survey. Of these, 74 reported drinking during their 21st birthday and were included in the analyses.

Methods

During the 2005–2006 school year, the authors assigned students celebrating 21st birthdays to either receive an alcohol risk-reduction birthday card or to a no-card condition. The students completed a survey after their birthday.

Results

Students who received the card consumed fewer drinks and reached …