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Going To The Movies: Immersion, Visual Awareness, And Memory, Matthew Whalen Moran

Online Theses and Dissertations

Immersion describes the extent of which one feels involved in a virtual experience. In immersive environments, observers report high levels of sensory interaction, story engagement, and an impression of reality. According to the concept of Inattentional Blindness (IB), many people can miss an unexpected stimulus or object even if it is in their field of vision while attending to a task. Can immersion affect susceptibility to IB, and can it affect memory performance? To answer this question, two model theaters were used in order to manipulate a person's assessment of being immersed in two experiments. A realistic condition used a …