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Psychology

Theses/Dissertations

Memory

2012

Electronic Theses and Dissertations

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Responses To Domestic Violence Public Service Ads: Memory, Attitudes, Affect, And Individual Differences, Courtney Elizabeth Welton-Mitchell Jan 2012

Responses To Domestic Violence Public Service Ads: Memory, Attitudes, Affect, And Individual Differences, Courtney Elizabeth Welton-Mitchell

Electronic Theses and Dissertations

Public service ads (PSAs) are an increasingly visible part of efforts to decrease the occurrence and consequences of domestic violence. Like other advertising, domestic violence PSAs are designed to grab attention, influence attitudes, and enhance memory for ad content. Over the years, images in domestic violence PSAs have changed substantially; agencies have started using pictures that generate emotions - either vivid negative images (bruised faces or body parts), or positive images (smiling faces) that contrast with the negative text. It is not clear, however, how different types of ad images influence memory for the message and attitudes about domestic violence, and ...


The Role Of Emotional Expression On Person Identity Recognition, Kristen Paris Jan 2012

The Role Of Emotional Expression On Person Identity Recognition, Kristen Paris

Electronic Theses and Dissertations

Facial information concerning person identity and emotional expression is vital to human social interaction, and therefore, we find it beneficial to remember the faces we see. Little is known, however, about whether emotional expressions facilitate or inhibit recognition for person identity. The present studies examined the role of emotional expression on person identity recognition by manipulating whether such information was presented at encoding (i.e., initial perception of the actor) or at recognition (i.e., later memory for the actor). In Experiment 1, participants recognized more actors displaying an angry rather than a happy expression, when they initially saw actors ...