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Judging Dread: A Quantitative Investigation Of Affect, Psychometric Dread And Risk Consequence, Melvyn Griffiths
Theses: Doctorates and Masters
Risk is generally understood as a product of the likelihood and consequence of an event. However, the way in which estimations of consequences are formed is unclear due to the complexities of human perception. In particular, the influence of Affect, defined as positive or negative qualities subjectively assigned to stimuli, may skew risk consequence judgements. Thus a clearer understanding of the role of Affect in risk consequence estimations has significant implications for risk management, risk communication and policy formulation.
In the Psychometric tradition of risk perception, Affect has become almost synonymous with the concept of Dread, despite Dread being measured ...