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Responses To Domestic Violence Public Service Ads: Memory, Attitudes, Affect, And Individual Differences, Courtney Elizabeth Welton-Mitchell
Responses To Domestic Violence Public Service Ads: Memory, Attitudes, Affect, And Individual Differences, Courtney Elizabeth Welton-Mitchell
Electronic Theses and Dissertations
Public service ads (PSAs) are an increasingly visible part of efforts to decrease the occurrence and consequences of domestic violence. Like other advertising, domestic violence PSAs are designed to grab attention, influence attitudes, and enhance memory for ad content. Over the years, images in domestic violence PSAs have changed substantially; agencies have started using pictures that generate emotions - either vivid negative images (bruised faces or body parts), or positive images (smiling faces) that contrast with the negative text. It is not clear, however, how different types of ad images influence memory for the message and attitudes about domestic violence, …
Physiological Reactions To Uncanny Stimuli: Substantiation Of Self-Assessment And Individual Perception, Tatiana Ballion
Physiological Reactions To Uncanny Stimuli: Substantiation Of Self-Assessment And Individual Perception, Tatiana Ballion
Electronic Theses and Dissertations
There is abundant anecdotal evidence substantiating Mori’s initial observation of the "uncanny valley", a point at which human response to non-human entities drops sharply with respect to comfort (Mori, 1970), and the construct itself has a long-standing history in both Robotics and Psychology. Currently, many fields such as design, training, entertainment, and education make use of heuristic approaches to accommodate the anticipated needs of the user/consumer/audience in certain important aspects. This is due to the lack of empirical substantiation or, in some cases, the impossibility of rigorous quantification; one such area is with respect to the user’s experience of uncanniness, …
Motivation, Need Support And Need Satisfaction In Youth Soccer Players, Erica Lippitt
Motivation, Need Support And Need Satisfaction In Youth Soccer Players, Erica Lippitt
Electronic Theses and Dissertations
Author's abstract: Physical activity levels and obesity rates vary greatly across ethnic groups in the United States (CDC, 2011). One popular way to increase physical activity levels in youth is through youth sport participation, which may be influenced by athlete motivation. Numerous studies have determined motivation levels in youth sport participants, but very little done in comparing levels across different ethnic groups. Identifying differences in motivation levels based on ethnicity can allow coaches and sport administrators to adjust practices and program setups to increase participation and meet needs of player competence. The purpose of the study was to determine if …