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Psychology

Graduate Theses and Dissertations

2014

Elaboration Likelihood Model

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The Effects Of Persuasive Communication On Knowledge And Attitudinal Outcomes Of A Sexual Harassment Training Program, Corinne Marjorie Anton Jan 2014

The Effects Of Persuasive Communication On Knowledge And Attitudinal Outcomes Of A Sexual Harassment Training Program, Corinne Marjorie Anton

Graduate Theses and Dissertations

Sexual harassment has been recognized as a prevalent issue leading to multiple negative consequences for victims and perpetrators. Efforts to reduce its occurrence and increase awareness are important. The majority of sexual harassment prevention programs evaluated have used knowledge-enhancing techniques in order to combat sexual harassment; however, results have not yielded a decrease in sexual harassment supportive attitudes. This study examined the effects of a sexual harassment training program that incorporated aspects of the elaboration likelihood model (Petty & Cacioppo, 1986) via manipulation of argument strength and source expertise. A pretest established participants' sexual harassment policy knowledge and attitudes. One …