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A Mass Media Campaign To Promote Divorce Adjustment, James C. Gardiner
A Mass Media Campaign To Promote Divorce Adjustment, James C. Gardiner
All Graduate Theses and Dissertations, Spring 1920 to Summer 2023
Introduction. This study produced and evaluated a mass media campaign designed to promote emotional adjustment to divorce.
Hypotheses. (a) Sending a promotional newsletter to divorced persons will increase their reported utilization of the campaign. (b) Divorced persons who report heavy utilization of the campaign will report greater emotional improvement than divorced persons who report light or no utilization of the campaign.
Method. A field experiment was conducted in rural northern Utah. The names of all recently (less than 12 months) divorced persons were obtained from the county clerk and randomly divided into an experimental group, who received a newsletter promoting …