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Children's Reactions To One Hundred Thirty-Seven Visual Items, Robert James Tufts Jan 1951

Children's Reactions To One Hundred Thirty-Seven Visual Items, Robert James Tufts

University of the Pacific Theses and Dissertations

The purpose of this study is to present the responses of children to one hundred thirty-seven visual items developed under the direction of the present writer specifically for this purpose. The items are pen and ink sketches of situations, actions and objects which any child might find in his daily living or about which he might fantasy.

The subject matter of the items can be best be determined by direct reference to them as they are presented in Chapter III of this thesis. They represent many types of situations and objects with no intention of including or evaluating any specific …


A Study Of The Psychology Of Perfume Advertising As Used In Five Popular Magazines, Raymond Albert Herwitz Jan 1951

A Study Of The Psychology Of Perfume Advertising As Used In Five Popular Magazines, Raymond Albert Herwitz

University of the Pacific Theses and Dissertations

Throughout the history of physiology and psychology. much effort has been devoted to the study of the functions of the emotions and their subsequent effects on behavior. A systematic investigation of the powers have proved to be extremely fruitful for further understanding of how the emotional appeal can be used, within advertising limits, on individuals.


The Adjustment Of Eighty Correspondence Club Members As Indicated By Two Adjustment Inventories, Maurice R. Seaquist Jan 1951

The Adjustment Of Eighty Correspondence Club Members As Indicated By Two Adjustment Inventories, Maurice R. Seaquist

University of the Pacific Theses and Dissertations

It is the purpose of the present thesis to determine the adjustment of a sampling of correspondence club members. The hypothesis is that the social adjustment of these individuals is inferior to that of the individuals used in two personality inventories. In addition, answers to these questions are sought:

  1. Is there a common need or problem that motivates these men and women to seek companionship through correspondence agencies?
  2. What is their age, sex, cultural and geographical background?
  3. What are the physical qualities and economic status of the members and what qualities and status are they seeking in the members they …