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Assessing The Discriminant Validity Between Integrative Complexity And Open-Minded Cognition, Madeleine Louise Kindler
Assessing The Discriminant Validity Between Integrative Complexity And Open-Minded Cognition, Madeleine Louise Kindler
Master's Theses
The objective of this study was to evaluate the discriminant validity between integrative complexity and open-minded cognition (OMC). That is, the aim of this study was to show that integrative complexity and OMC are conceptually distinct constructs. This online study randomly assigned 198 Loyola University Chicago undergraduate psychology students to read either six tenable, homogeneous written communication remarks or six untenable, heterogeneous written communication remarks, made during a hypothetical conversation about the inclusion of prayer/moments of silence in high school curriculums. Participants then listed their cognitive thoughts and responses to the communication in a free response format (integrative complexity measure) …
Consumer Evaluation: Describing Construal-Level Theory And A Role Of Emotion On Human’S Thinking Processing Style, Junga Lee
Master's Theses
Based on emotion and construal level theory, this study examined the influence of emotion on consumer decision-making. Participants were induced into happy or sad moods by describing a past happy or sad life event. Then they were asked to read one of two smartphone advertisements. One advertisement emphasized only central features of smartphone, and the other one emphasized only secondary features. The dependent variables were participants’ attitudes toward the advertisements, purchase intention of the smartphone in the advertisement, and willingness to pay for the smartphone. Based on the connection between emotion and construal level, I predicted that due to their …
The Effects Of Candidate Religiosity And Candidate Secularism On Voters' Support For The Political Candidate, Nathanael Gratias Sumaktoyo
The Effects Of Candidate Religiosity And Candidate Secularism On Voters' Support For The Political Candidate, Nathanael Gratias Sumaktoyo
Master's Theses
This study examines the effects of candidate religiosity, candidate secularism, and voter fundamentalism on voters' support for a political candidate. Seven effects were tested: 1) the religiosity effect, which suggests that a religious candidate will be supported more than a nonreligious candidate; 2) the secularism effect, which suggests that a secular candidate will be supported more than a nonsecular candidate; 3) the JFK effect, which suggests that a secular religious candidate will be supported more than a nonsecular religious candidate; 4) the deviant effect--an opposite of the JFK effect--, which suggests that a secular religious candidate constitutes a group deviant, …