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A Multi-Site Randomized Trial Of Normative Feedback For Heavy Drinking: Social Comparison Versus Social Comparison Plus Correction Of Normative Misperceptions, Clayton Neighbors, Melissa A. Lewis, Joseph W. Labrie, Angelo M. Dibello, Chelsie M. Young, Dipali V. Rinker, Dana Litt, Lindsey M. Rodriguez, C. Raymond Knee, Ezekiel Hamor, Jessica M. Jerabeck, Mary E. Larimer

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Objective

Given widespread alcohol misuse among college students, numerous intervention programs have been developed, including personalized normative feedback (PNF). Most research evaluating PNF assumes that presenting one's own perceived norms is necessary to correct normative misperceptions and thereby reduce drinking. Alternatively, simply providing social comparison information showing that one drinks more than others may be sufficient. The present study evaluated the efficacy of full PNF (one's own drinking, campus drinking rates, and perceived norms) and a partial personalized social comparison feedback (PSCF; one's own drinking and campus drinking rates) in a randomized trial among heavy-drinking college students.

Method

Participants included …

Rct Of Web-Based Personalized Normative Feedback For College Drinking Prevention: Are Typical Student Norms Good Enough?, Joseph W. Labrie, Melissa A. Lewis, David C. Atkins, Clayton Neighbors, Cheng Zheng, Shannon R. Kenney, Lucy E. Napper, Theresa Walter, Jason R. Kilmer, Justin F. Hummer, Joel Grossbard, Tehniat M. Ghaidarov, Sruti Desai, Christine M. Lee, Mary E. Larimer

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Objectives

Personalized normative feedback (PNF) interventions are generally effective at correcting normative misperceptions and reducing risky alcohol consumption among college students. However, research has yet to establish what level of reference group specificity is most efficacious in delivering PNF. This study compared the efficacy of a web-based PNF intervention employing eight increasingly-specific reference groups against a Web-BASICS intervention and a repeated-assessment control in reducing risky drinking and associated consequences.

Method

Participants were 1663 heavy drinking Caucasian and Asian undergraduates at two universities. The referent for web-based PNF was either the typical same-campus student, or a same-campus student at one (either …

What Men Want: The Role Of Reflective Opposite-Sex Normative Preferences In Alcohol Use Among College Women, Joseph W. Labrie, Jessica Cail, Justin F. Hummer, Andrew Lac, Clayton Neighbors

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Misperceptions of peer drinking norms have been found to be strongly associated with individual drinking behavior, especially for proximal reference groups such as same-sex friends. Less studied are the effects of perceived preferences from the opposite sex on alcohol use; that is, the behaviors an individual believe the opposite sex prefers from them. Research suggests that these perceived “reflective” normative preferences may be particularly salient among college women, who may drink in pursuit of intimate relationships and positive attention from male peers. Heterosexual undergraduate students from two universities participated in this project. Females answered questions regarding the amount of alcohol …