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Using Context Specific Measures Of Maximizing Tendency To Reduce Inconsistency In Findings, Thomas Holzhauer

Theses and Dissertations

The relation between maximizing tendency, the tendency to search for alternatives to make the highest quality decision, and its theorized outcome, regret, has mixed support in previous maximizing tendency literature. In the current study, it was hypothesized that measuring maximizing tendency in different contexts, as opposed to measuring maximizing tendency globally, could reduce this inconsistency. This hypothesis was tested by administering measures of maximizing tendency from different contexts and maximizing tendency without context and using the results in hypothesized models. The models were tested using confirmatory factor analysis, structural equation modeling, and path analysis. Results showed that using context specific …