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Psychology

Clemson University

2012

Attention

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Applying Visual Attention Theory To Transportation Safety Research And Design: Evaluation Of Alternative Automobile Rear Lighting Systems, Scott Mcintyre May 2012

Applying Visual Attention Theory To Transportation Safety Research And Design: Evaluation Of Alternative Automobile Rear Lighting Systems, Scott Mcintyre

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This experiment applies methodologies and theories of visual search and attention to the subject of conspicuity in automobile rear lighting. Based on these theories, this experiment has four goals. First, it is proposed that current research methods used to investigate rear lighting are inadequate and a proposed methodology based on the visual search paradigm is introduced. Second, demonstrate that current rear lighting on automobiles does not effectively meet the stated purpose of regulators. Third, propose a more effective system for increasing the conspicuity of brake lamps. A fourth goal is to validate and extend previous simulator research on this same …