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When Less Is More: Evolutionary Origins Of The Affect Heuristic, Jerald D. Kralik, Eric R. Xu, Emily J. Knight, Sara A. Khan, William J. Levine Oct 2012

When Less Is More: Evolutionary Origins Of The Affect Heuristic, Jerald D. Kralik, Eric R. Xu, Emily J. Knight, Sara A. Khan, William J. Levine

Dartmouth Scholarship

The human mind is built for approximations. When considering the value of a large aggregate of different items, for example, we typically do not summate the many individual values. Instead, we appear to form an immediate impression of the likeability of the option based on the average quality of the full collection, which is easier to evaluate and remember. While useful in many situations, this affect heuristic can lead to apparently irrational decision-making. For example, studies have shown that people are willing to pay more for a small set of high-quality goods than for the same set of high-quality goods …


Weak Signals In American History: Applying Historical Events To Present Decisions In Business, Taylor Diane Robinson May 2012

Weak Signals In American History: Applying Historical Events To Present Decisions In Business, Taylor Diane Robinson

Chancellor’s Honors Program Projects

No abstract provided.


Towards Interactive, Internet-Based Decision Aid For Vaccination Decisions: Better Information Alone Is Not Enough, Terry Connolly, Jochen Reb May 2012

Towards Interactive, Internet-Based Decision Aid For Vaccination Decisions: Better Information Alone Is Not Enough, Terry Connolly, Jochen Reb

Research Collection Lee Kong Chian School Of Business

Vaccination decisions, as in choosing whether or not to immunize one's small child against specific diseases, are both psychologically and computationally complex. The psychological complexities have been extensively studied, often in the context of shaping convincing or persuasive messages that will encourage parents to vaccinate their children. The computational complexity of the decision has been less noted. However, even if the parent has access to neutral, accurate, credible information on vaccination risks and benefits, he or she can easily be overwhelmed by the task of combining this information into a well-reasoned decision. We argue here that the Internet, in addition …


Adolescent Decision Making And Risk Behavior: A Neurobiological Approach, Jennifer M. Wolff Apr 2012

Adolescent Decision Making And Risk Behavior: A Neurobiological Approach, Jennifer M. Wolff

Department of Psychology: Dissertations, Theses, and Student Research

In this study, the neurobiological theory of adolescent decision making and risk taking and the dual-process decision making theory were tested in a sample of college students. Participants responded to questions in a survey about decision making style, socio-emotional processes, cognitive control processes, and deviant peers. The goals of the research were to test the relation between decision making processes (intuitive and deliberative) and risk behaviors, to test the potential overlap between intuitive and deliberative decision making as described in the more traditional dual-process models and the socio-emotional and cognitive control systems of the neurobiological model, and to extend the …


Effects Of Symptom Presentation Order On Perceived Disease Risk, Virginia S. Y. Kwan, Sean P. Wojcik, Talya Miron-Shatz, Ashley M. Votruba, Christopher Y. Olivola Apr 2012

Effects Of Symptom Presentation Order On Perceived Disease Risk, Virginia S. Y. Kwan, Sean P. Wojcik, Talya Miron-Shatz, Ashley M. Votruba, Christopher Y. Olivola

Department of Psychology: Faculty Publications

People are quick to perceive meaningful patterns in the co-occurrence of events. We report two studies exploring the effects of streaks in symptom checklists on perceived personal disease risk. In the context of these studies, a streak is a sequence of consecutive items on a list that share the characteristic of being either general or specific. We identify a psychological mechanism underlying the effect of streaks in a list of symptoms and show that the effect of streaks on perceived risk varies with the length of the symptom list. Our findings reveal a tendency to infer meaning from streaks in …


The Theory Of Minds Within The Theory Of Games, Mathew D. Mccubbins, Mark Turner, Nicholas Weller Jan 2012

The Theory Of Minds Within The Theory Of Games, Mathew D. Mccubbins, Mark Turner, Nicholas Weller

Faculty Scholarship

Classical rationality as accepted by game theory assumes that a human chooser in a given moment has consistent preferences and beliefs and that actions result consistently from those preferences and beliefs, and moreover that these preferences, beliefs, and actions remain the same across equal choice moments. Since, as is widely found in prior experiments, subjects do not follow the predictions of classical rationality, behavioral game theorists have assumed consistent deviations from classical rationality by assigning to subjects certain dispositions— risk preference, cognitive abilities, social norms, etc. All of these theories are fundamentally cognitive theories, making claims about how individual human …