Digital Commons Network^™

The Influence Exposure Has On Consumer Behavior, Ryan M. Farney

CMC Senior Theses

Advertising has been around for thousands of years and has proven to be a valuable asset to company revenue. The methods used in advertising have been examined closely more recently, specifically from a psychological standpoint. The human brain reacts to advertisements in different ways. Low and high involvement advertisements stimulate the brain in the subconscious and conscious state effectively. While each of these advertising methods are useful, complex messaging techniques seem to stimulate recall more effectively than simple messaging. In the age of digital advertising, sponsors look to put new resources to use to ensure paid advertisements are doing their …

Color Me, Please: How Color-Emotion Pairs Affect Our Perceptions, Russell T. Rogers

Honors College Theses

Color-emotion pairings are part of everyday experience, and they develop in early childhood. Emotional experiences are typically much stronger when emotional stimuli (e.g., pictures or videos) are paired with sensory stimuli (e.g., sights or sounds). Since the presence of these sensory stimuli seems to heighten the emotional experience of emotion-evoking visual stimuli, it should be the case that such pairings will allow the manipulation of color-emotion pairings through the presence of a color (a visual stimulus) during an emotional situation (such as watching a video). In this study (N = 44), we paired both a positive and negative video …

Determining Musical Preferences In Persons With Dementia: Comparing Caregiver Options To Stimulus Preference Assessment, Eva Christine Igler

All Graduate Theses, Dissertations, and Other Capstone Projects

The music therapy literature supports the use of individualized music in order to reduce problem behaviors among individuals with moderate to severe dementia; however, these interventions frequently rely on family members and/or staff to choose preferred music. Family members and caregivers are often inaccurate when choosing preferred stimuli for cognitively impaired individuals. The purpose of this study was to determine if family members and caregivers could accurately identify the preferred music of individuals with dementia. A single stimulus preference assessment was used to empirically determine preferred music and then these results were compared to family member and caregiver rankings. The …

Influence Of Feedback Specificity And Simultaneous Goals On Task Performance, David W. Furst

Student Work

A laboratory experiment was conducted examining the influence of feedback specificity and simultaneous quantity and quality goals on the performance of an assembly task including the effect of feedback specificity on perceptual and behavioral measures of intrinsic motivation. The hypotheses were framed in terms of a traditional goal setting model and a control systems-goal conflict model. Neither model was supported for the quantity performance measure in that varying the specificity of quantity of performance feedback did not result in differential quantity of performance. The traditional goal setting model was supported based on results from the quality performance measure . These …

Magazine Training Trials And Context Effects On Autoshaping, Fernando G. Oberdieck

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

In the autoshaping preparation subjects are exposed to magazine training (US-only trials) prior to the conditioning phase in which a stimulus (conditioned stimulus, CS) predicts the delivery of a response independent reinforcer (unconditioned stimulus, US). Two experiments examined the hypothesis that irrespective of the number of US-only trials administered the magazine training and autoshaping contexts interact to determine conditioning, as measured by contact responses to the CS. The contexts employed were houselight on (light, L) and houselight off (dark, D).

In Experiment I pigeons were exposed to 1, 20, 100, or 900 US-only trials in a D, or L, context …

Inter- And Intra-Sensory Modality Stimulus Scaling: A Method For The Determination Of The Relative Salience Of Stimuli In Poison-Based Aversion Learning By Pigeons, David L. Pounds

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

One of the most rapidly expanding areas of research in psychology has been poison-based aversion learning (PBAL). The PBAL paradigm typically involves: exposing an animal to a novel substance; inducing illness following ingestion of that substance; and then providing access to the substance at a later time. The initial reaction to the novel substance is generally to reduce consumption, a finding labeled neophobia. The reduction of substance intake on test day is called learned aversion.

Following demonstrations of cue-to-consequence specificity (i.e., the differential associability of some stimuli with certain consequences) in PBAL research with rats, recent research has focused on …

Factors Affecting The Conditioned Reinforcing Strength Of Stimuli In Differential Reinforcement Of Other Behavior And Fixed-Time Schedules, Alexander M. Myers

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Two experiments were conducted in an attempt to provide a direct, response-independent test of the delay-reduction hypothesis of conditioned reinforcement. In both experiments, pigeons made observing responses, by pressing a treadle, for stimuli associated with the schedule component in effect. The consequences of an observing response were varied; an observing response produced: a) either the stimulus associated with the shorter component or the stimulus associated with the longer component depending on the schedule component in effect; b) the stimulus associated with the short component only; c) the stimulus associated with the long component only; or, d) neigher stimulus (no consequence). …

Priming And The Post-Prime Pause In Mixed Fixed-Ratio Schedules, Larry Allen Alferink

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The present study was designed to investigate the effects of a stimulus change inserted in the large component of a mixed fixed-ratio 10 fixed-ratio 100 schedule. In mixed fixed-ratio schedules, a run of responses which approximates the response requirement of the smaller fixed ratio occurs at the beginning of the larger fixed ratio. This run of responses and the pause it precedes is called a prime. In Experiment I, priming acquisition was compared in a mixed schedule in which a change in key-color followed completion of the first 10 responses of the fixed-ratio 100 component and a mixed schedule with …

A Variation Of Sternberg's Paradigm, Robert J. Smillie

Student Work

An investigation was carried out to test Sternberg’s stage theory using his additive-factor method. Three factors were proposed that would have additive effects on RT and two factors that would not. Ss were presented stimuli in the form of colors and sound frequencies under varying combinations of mode, stimulus quality, list length, and response type. Ss were also blocked according to sex. Results revealed only stimulus quality and list length to be additive. Response type interacted with list length. Males were faster than females but the sex factor was differentially influencing two of the proposed stages in Sternberg’s model. The …

A Comparison Of Verbal And Geometric Stimuli In Concept Learning, Robert William Greenway

All Master's Theses

Subjects classified stimulus patterns into positive or negative instances of the concept according to either an attribute identification (AI) problem or a rule learning (RL) problem. Four types of stimulus materials were used: verbal stimuli (V), geometric stimuli (G), or two combinations of these modes, verbal geometric (VG) or verbal colored (VC). The only main effects that were significant were the Type of rule and Type of problem. Some interactions were obtained between these factors and the stimulus mode employed.

Favorability As A Function Of Exposure, Race, And Initial Affective Rating, Kenneth W. Nikels

Student Work

Zajonc (1968) proposed that repeated exposure to a stimulus is a sufficient condition for the enhancement of an attitude toward it. The "mere exposure" hypothesis is of such generality that it has many far-reaching implications, one of which is the consequences of biracial experiences. Integration of schools, housing, and employment all seem to be partially based upon Zajonc's hypothesis, as are Black Studies courses and Black media exposure. The underlying assumption of each of these examples is, in part, that biracial exposure will produce more favorable racial attitudes.