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Changes In Eeg During Ultralong Running, M. Doppelmayr, P. Sauseng, H. Doppelmayr, I. Mausz
Changes In Eeg During Ultralong Running, M. Doppelmayr, P. Sauseng, H. Doppelmayr, I. Mausz
Journal of Human Performance in Extreme Environments
There are only a few studies using human electroencephalograms (EEGs) to investigate bioelectrical changes in the brain during exercise (running or cycling). These studies report an increase in EEG alpha amplitude during and immediately after exercise. However, only exercises within a relatively short time interval of approximately 1 hour have been investigated. Thus, we focussed on long-lasting exercise and report three single case studies, performed on the same participant, during extended exercise and under different thermal conditions. EEG was recorded during a 12-, 24-, and 56-hour ultramarathon. The 56-hour race was performed under extreme thermal stress in Death Valley, CA, …
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
The Kennesaw Journal of Undergraduate Research
The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.