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The Effect Of Response Mode And Affective State On Multiattribute Decision-Making, Robert Jason Weiss

Student Work

Response mode research shows that participants under a judgment response mode demonstrate more compensatory processing than participants under a choice mode. Research on affect and choice reveals that positive-affect participants display more noncompensatory examination of information than negative-affect participants. In the present study, participants viewed a film clip to induce positive or negative affect and made judgments or choices for a series of candidates for a university professor's position. Results indicate a powerful effect for response mode across all dependent variables whereby judgment participants took more time, looked at more information, and showed less search variability than choice participants. The …