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Favorability As Influenced By Frequency Of Exposure To Black And White College Seniors, Michael R. Baum
Favorability As Influenced By Frequency Of Exposure To Black And White College Seniors, Michael R. Baum
Student Work
Zajonc's (1968) "mere exposure" effect was replicated by measuring change in favorability toward black and white college seniors. Following a preexperimental selection of the five most neutral slides for each race by sex category, 40 experimental and 40 control group subjects rated ten black and ten white slides on a pre- and a posttest. The experimental treatment consisted of ten exposure sequences of the 20 slides, whereas the control group performed an inverted alphabet printing task. A repeated measures analysis of variance, conducted on the subjects, favorability ratings for both the pre- and the posttests, supported the hypothesis that a …
Favorability As A Function Of Exposure, Race, And Initial Affective Rating, Kenneth W. Nikels
Favorability As A Function Of Exposure, Race, And Initial Affective Rating, Kenneth W. Nikels
Student Work
Zajonc (1968) proposed that repeated exposure to a stimulus is a sufficient condition for the enhancement of an attitude toward it. The "mere exposure" hypothesis is of such generality that it has many far-reaching implications, one of which is the consequences of biracial experiences. Integration of schools, housing, and employment all seem to be partially based upon Zajonc's hypothesis, as are Black Studies courses and Black media exposure. The underlying assumption of each of these examples is, in part, that biracial exposure will produce more favorable racial attitudes.