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Changing Attitudes By Means Of Classical Conditioning, Larry R. Smeltzer

Student Work

As knowledge of attitude change processes has grown, a wide variety of theoretical analyses have been developed to integrate portions of this knowledge and to guide further research. Many theorists argue that attitude change and formation in the "real world" are produced by the fundamental mechanisms of classical conditioning (Kiesler, Collins, and Miller, 1969) but little research has been done to support such a theory.