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The Moderating Role Of Social Network Size On Social Media Use And Self-Esteem: An Evolutionary Mismatch Perspective, Amy J. Lim, Clement Yong Hao Lau, Norman P. Li

Research Collection School of Social Sciences

Existing meta-analyses have shown that the relationship between social media use and self-esteem is negative, but at very small effect sizes, suggesting the presence of moderators that change the relationship between social media use and self-esteem. Employing principles from social comparison and evolutionary mismatch theories, we propose that the social network sizes one has on social media play a key role in the relationship between social media use and self-esteem. In our study (N = 123), we showed that social media use was negatively related to self-esteem, but only when their social network size was within an evolutionarily familiar level. …