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The Influence Of Backlash On Self-Sexualization And Cognitive Depletion, Mallory Helen Elizabeth Nurse Grembowski

Master's Theses

A woman who acts agentically in the workplace is more likely to be disliked and viewed as less competent than a woman who acts caring and communal. The negative consequences for acting outside of a cultural stereotype are called backlash. Cultural gender stereotypes for western society depict women as warm and communal while men are agentic and independent. Women in the workplace act outside of the cultural stereotype, and thus face backlash from their peers. This study examines the extent to which women utilize self-sexualization as a recovery strategy to cope with the fear of backlash, and ultimately how these …