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The Differential Effects Of Peer Influence And Advertisement On Healthy Food Choices, Lindsey M. Gordon

Master's Theses

The current study examined the differential effects of advertisement and peer pressure on the consumer choices of young adults.. Data were gathered from Fort Hays State University undergraduate participants enrolled in psychology courses. Participants were assigned to one of four experimental groups being comprised of two separate two-level independent variables. One independent variable, advertisement-type, appeared on a computer screen while the participants were completing a simple, yet arbitrary task. The next independent variable, peer choice, was manipulated by having confederates in the same experimental session choose either healthy or unhealthy foods prior to the participants as a reward for completing …