Digital Commons Network^™

Online Shopping: The Influence Of Body Image, Personality, And Social Anxiety, Brooke Mann

Master's Theses

The usage of the Internet has experienced significant growth over the past several decades, providing a vehicle for the online shopping market to experience exponential gains as well. In a 2011 U.S. Census survey, 71.7% of households reported access to the Internet, an increase from the reported 54.7% in 2003 and furthermore a large increase from the 18.0% from the 1997, the first year the Census Bureau reported Internet usage (File, 2013). Research has shown various reasons for expansion of online shopping, such as convenience, ease, and the excitement of experiencing something new, but gives little insight into characteristics that …