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How Much Weight Do Organizational Personality Inferences Have On Judgments Of Organizations?, Levi Sassaman
How Much Weight Do Organizational Personality Inferences Have On Judgments Of Organizations?, Levi Sassaman
Legacy Theses & Dissertations (2009 - 2024)
Organizational personality inferences are the human-like attributes individuals ascribe to organizations. Extant research has shown that individuals can reliably distinguish organizations on these traits, and that these inferences can influence individuals’ judgments of organizations. Theory of Symbolic Attraction (TSA) posits that the importance given to an organizational personality trait when forming judgments depends on the type of person. Utilizing a full-factorial policy capturing design, this study (1) investigated how much weight individuals give to each personality factor when forming judgments of organizations, and (2) tested TSA propositions that individual social identity concerns moderate the weight given. Results show that organizational …