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Psychology

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HIM 1990-2015

Theses/Dissertations

2015

Ageism

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Matriarchs And Sweethearts And Rebels, Oh My! Archetypes As An Approach To Multiple Group Membership, Alissa N. (Gebben) Neal Jan 2015

Matriarchs And Sweethearts And Rebels, Oh My! Archetypes As An Approach To Multiple Group Membership, Alissa N. (Gebben) Neal

HIM 1990-2015

The purpose of this thesis was to examine a potential cognitive mechanism for simultaneous processing of age, race, and gender schemas. Marcus and Fritzsche (2014) propose that the outcome of the tripartite relationship of age, race, and sex are associated with archetypes, and that these archetypes categorize different intersections uniquely. To facilitate this, age groups selected were “old” and “young”, race groups selected were “Black” and “White”, and sex/gender groups selected were “female” and “male”. Several photographs representing each intersection were selected from LinkedIn for use in the pilot study, which were rated via a survey measuring the target’s stereotype, …