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Effect Of Olfaction On The Perception Of Movie Clips, Nikita A. Wong

Undergraduate Honors Theses

Odours are important to many species but their effect on human perception in the context of concurrent auditory and visual stimulation has received little investigation. Here we examined how the experience of viewing audio-visual movie clips changes when accompanied by congruent or incongruent odours. Using an olfactometer to control odourant delivery, thirty-five undergraduate students from Western University were randomly presented 36 different odour-video pairs twice. Following each presentation, participants completed three Likert scales to assess multisensory interaction in terms of engagement, pleasantness, and emotional arousal. Comparison of congruent and incongruent odours to the no odour control condition revealed that incongruent …