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Advertising Preferences When Presented With Various Ad Stimuli: The Impact Of Stereotypical Versus Non-Stereotypical Advertising, Jodi L. Bremer
Advertising Preferences When Presented With Various Ad Stimuli: The Impact Of Stereotypical Versus Non-Stereotypical Advertising, Jodi L. Bremer
Modern Psychological Studies
Past research has shown that the preferences for different types of advertising shift as social attitudes change. Whereas in the past people preferred advertising portraying men and women in gender-stereotypical roles, today's more liberal social attitudes seem to reflect a trend for people to prefer ads depicting those men and women in non-stereotypical gender roles. In the current study, 30 university students were tested for their preferences among stereotypical, nonstereotypical and neutral ads. Stimuli were 30 magazine advertisements, 10 each of the three types of ads, rated on a five point like-dislike scale, with higher scores reflecting greater ad appeal. …
Female Managers: Their Struggle At Work And In The Home, Beth A. Mull
Female Managers: Their Struggle At Work And In The Home, Beth A. Mull
Modern Psychological Studies
The struggles that female managers face at work and in the home are reviewed. Research suggests that sex role stereotypes, discrimination, lack of mentors, and tokenism contribute to the "glass ceiling effect." Studies on the struggle in the home focus on female managers' role conflict and role overload as they juggle home and employment responsibilities. Spousal influences are also noted in their amount of contribution to child and household duties, their attitudes of career precedence, and their earning power as compared to their wives. Consequences of the female manager's struggle are noted, including lower pay, lack of upward influence, "fear …
Behavioral Effects Of Irreversible Dopamine Receptor Inactivation In The Preweanling Rat: Assessment Of The Receptor Reserve Hypothesis, Suzanne L. Reid, Sanders A. Macdougall
Behavioral Effects Of Irreversible Dopamine Receptor Inactivation In The Preweanling Rat: Assessment Of The Receptor Reserve Hypothesis, Suzanne L. Reid, Sanders A. Macdougall
Modern Psychological Studies
EEDQ is an irreversible receptor antagonist that eliminates the dopamine (DA) mediated behaviors of adults rats. In contrast, EEDQ does not seem to affect the DA mediated behaviors of preweanling rat pups. One explanation for this age dependent difference is that rat pups may have a DA receptor reserve, not available to adults, which is sufficient to mediate behavior. Therefore, the purpose of the present study was to determine whether a Di and D2 receptor reserve exists in preweanling rats. A total of 96, 17-dayold rat pups were injected with EEDQ (7.5 mg/kg) or its vehicle immediately after being trained …
Mother-Daughter Olfaction Identification, Linda N. Johnson
Mother-Daughter Olfaction Identification, Linda N. Johnson
Modern Psychological Studies
Research was undertaken to see if it is possible for females to identify their mother or daughter by olfactory cues alone. Twenty-two females, 11 daughters and 11 mothers, participated in the experiment. Mothers ranged in age from 37 to 46 and daughters ranged in age from 11 to 21. Each subject was blindfolded and asked to smell (hairline level) the necks of two different individuals. The individuals consisted of one relative (a mother or a daughter) and one control subject. Each subject, of course, was asked to identify her relative. Seventeen of the 22 subjects correctly identified her relative (p < .01, 2-tailed binomial test). A second experiment was administered to determine if subjects could correctly distinguish between cotton pads that had been placed, for the duration of experiment one, under the arm of another subject and under that of a relative. Fifteen of the 22 subjects correctly identified the cotton pad of their relative, (p <.05, 2-tailed binomial test). The null hypothesis that there would not be a statistically significant difference in the number of females able to recognize their mother or daughter and those who could not was rejected.
Recognition Of Facial Expressions By Socially And Emotionally Disturbed Children, Janice E. Bollman
Recognition Of Facial Expressions By Socially And Emotionally Disturbed Children, Janice E. Bollman
Modern Psychological Studies
Twenty-two children, 18 boys and 4 girls, classified as socially and emotionally disturbed (SED) were compared with 19 children, 6 boys and 13 girls, without social and emotional disturbances on their ability to match pictures depicting six basic emotions (as identified by Ekman and Friesen, 1975) which were accompanied by a story about that emotion. The children were matched by chronological age ranging from 8.1 to 12.4 years of age. A difference between the two groups was noted and was significant at the .04 level for a one-tailed test. A Tukey test of pairwise comparisons was also performed and a …
Persuasive Impact Of One-Sided Videos On Reasoning About Abortion, Suzanne M. Dodd, Andrea Bailey Sims, Stephen E. Buggie
Persuasive Impact Of One-Sided Videos On Reasoning About Abortion, Suzanne M. Dodd, Andrea Bailey Sims, Stephen E. Buggie
Modern Psychological Studies
A study was conducted to assess the volatility of college students' reasoning about abortion. It is widely believed that individuals' views on this controversial issue have crystallized and are resistant to persuasion. The study investigated the persuasive impact of an opposing argument on subjects' current beliefs on the abortion issue. Thirty-three unpaid students of either gender at a private liberal arts college were shown a one-sided video on abortion presenting either the pro-life argument or the pro-choice argument. Subjects were Christians of various denominations. Abortion attitude was measured before and after the video using the Reasoning About Abortion Questionnaire (Parson, …
The Relationship Of Low Self-Esteem And Somatic Complaint In Children, Jan Frazier
The Relationship Of Low Self-Esteem And Somatic Complaint In Children, Jan Frazier
Modern Psychological Studies
This research attempts to determine the relationship of low self-esteem and somatic complaint in children. It is hypothesized that subjects reporting low self-esteem will also report frequent psychosomatic symptoms. Replication of Rosenberg' s (1965) study of adolescents was attempted using 69 children, ranging in age from 8 to 12 years, M = 9.6. Thirty-three females and 36 males completed Guttman' s tenitem self-esteem scale and an eight-item, self-report somatic complaint inventory (Rosenberg, 1965). Fisher's exact probability test indicated a significant relationship between low self-esteem and frequency of somatic complaint, p<.001. This association has been found in earlier studies; however, the present research focused on this relationship in children at an earlier age than previously examined.
Peers + Performance Pressure = Math Anxiety?, Dawn M. Boyung, R. Reed Hardy
Peers + Performance Pressure = Math Anxiety?, Dawn M. Boyung, R. Reed Hardy
Modern Psychological Studies
Math anxiety interferes with many students' ability to learn math (Richardson & Suinn, 1972). Our research indicates that students' peak math anxiety years are those immediately following puberty. Research by Costanzo and Shaw (1966) suggests that children are most powerfully influenced by their peers during the months immediately following pubescence. In this light, we theorized that the amount of time students spend working math problems in front of peers (exposure to peer performance pressure) during the months proximal to puberty will be positively correlated with measures of math anxiety. Fourth through eighth grade public and private school students completed measures …
Eyewitness Credibility As A Function Of Grammatical Usage And Presentation Medium, Gregory P. Shelley
Eyewitness Credibility As A Function Of Grammatical Usage And Presentation Medium, Gregory P. Shelley
Modern Psychological Studies
The present study investigated the perceived credibility of an eyewitness as a function of the grammar he uses on the stand, as well as the way in which his testimony is presented (written or videotaped format) to mock jurors. Fifty students, 19 males and 31 females, from Kutztown University participated in the study. Ages of the subjects ranged from 18 to 42 with a mean age of 21.94. Subjects were asked to read an exchange of dialogue between two lawyers, a defendant, and a plaintiff. Dialogue was taken, in part, from Levy (1950). Subjects either read or watched a videotape …
Interactions Of Depressed Mothers And Their Infants: A Review Of The Literature, Anita Kochanoff
Interactions Of Depressed Mothers And Their Infants: A Review Of The Literature, Anita Kochanoff
Modern Psychological Studies
This paper reviews various research conducted to understand the effect of maternal depression on mother-infant interactions. It begins by reviewing theories on infant behavior that focuses on self-regulation and theories on mothers' behavior, including the causes of depression following the birth of a child (i.e. postpartum depression). A review of published empirical results of mother/infant interactions are presented along with descriptions of the coding systems used in these studies. Evidence suggests that infant behavior and emotion is significantly affected by the emotional state of the mother.