Digital Commons Network^™

Implicit Affect And Alcohol Outcome Expectancies, John M. Ray

USF Tampa Graduate Theses and Dissertations

Expectancy theory provides a useful framework within which to examine the link between cognitive representations of anticipated alcohol related outcomes and affective processes that ought to shape behavior at the level of implicit, or automatic, processing. The role of affect in alcohol expectancies is an important one as it reflects the approach-avoid contingency associated with reward learning presumed to underlie addictive processes. This study examined the relationship between affect and expectancy operation by using suboptimally presented alcohol related cues to prime affectively congruent evaluations of otherwise unrelated targets. Hypotheses predicted that drinkers who reported higher positive and arousing expectancies for …