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What’S In A Name And/Or A Frame? Ontological Framing And Naming Of Social Actors And Social Responses, David Westerman, Michael Vosburg, Xinyue Liu, Patric R. Spence Jun 2024

What’S In A Name And/Or A Frame? Ontological Framing And Naming Of Social Actors And Social Responses, David Westerman, Michael Vosburg, Xinyue Liu, Patric R. Spence

Human-Machine Communication

Artificial intelligence (AI) is fundamentally a communication field. Thus, the study of how AI interacts with us is likely to be heavily driven by communication. The current study examined two things that may impact people’s perceptions of socialness of a social actor: one nonverbal (ontological frame) and one verbal (providing a name) with a 2 (human vs. robot) x 2 (named or not) experiment. Participants saw one of four videos of a study “host” crossing these conditions and responded to various perceptual measures about the socialness and task ability of that host. Overall, data were consistent with hypotheses that whether …


In Seal We Trust? Investigating The Effect Of Certifications On Perceived Trustworthiness Of Ai Systems, Magdalena Wischnewski, Nicole Krämer, Christian Janiesch, Emmanuel Müller, Theodor Schnitzler, Carina Newen Jun 2024

In Seal We Trust? Investigating The Effect Of Certifications On Perceived Trustworthiness Of Ai Systems, Magdalena Wischnewski, Nicole Krämer, Christian Janiesch, Emmanuel Müller, Theodor Schnitzler, Carina Newen

Human-Machine Communication

Trust certification through so-called trust seals is a common strategy to help users ascertain the trustworthiness of a system. In this study, we examined trust seals for AI systems from two perspectives: (1) In a pre-registered online study participants, we asked whether trust seals can increase user trust in AI systems, and (2) qualitatively, we investigated what participants expect from such AI seals of trust. Our results indicate mixed support for the use of AI seals. While trust seals generally did not affect the participants’ trust, their trust in the AI system increased if they trusted the seal-issuing institution. Moreover, …


The Impact Of Human-Ai Relationship Perception On Voice Shopping Intentions, Marisa Tschopp, Kai Sassenberg Jun 2024

The Impact Of Human-Ai Relationship Perception On Voice Shopping Intentions, Marisa Tschopp, Kai Sassenberg

Human-Machine Communication

In the emerging field of voice shopping with quasi-sales agents like Amazon's Alexa, we investigated the influence of perceived human-AI relationships (i.e., authority ranking, market pricing, peer bonding) on (voice-)shopping intentions. In our cross-sectional survey among experienced voice shoppers, we tested hypotheses specifically differentiating voice shopping for low- and high-involvement products. The results emphasized the importance of socio-emotional elements (i.e., peer bonding) for voice shopping for high-involvement products. While calculative decision-making (i.e., market pricing) was less relevant, the master-servant relationship perception (i.e., authority ranking) was important in low-involvement shopping. An exploratory analysis of users’ desired benefits of voice shopping reinforces …


Communication Style Adaptation In Human-Computer Interaction: An Empirical Study On The Effects Of A Voice Assistant’S Politeness And Machine-Likeness On People’S Communication Behavior During And After The Interacting, Aike C. Horstmann, Clara Strathmann, Lea Lambrich, Nicole Krämer Jun 2024

Communication Style Adaptation In Human-Computer Interaction: An Empirical Study On The Effects Of A Voice Assistant’S Politeness And Machine-Likeness On People’S Communication Behavior During And After The Interacting, Aike C. Horstmann, Clara Strathmann, Lea Lambrich, Nicole Krämer

Human-Machine Communication

Humans adapt their communication style when interacting with one another. With interactive technologies such as voice assistants taking over the role of an interaction partner, the question arises whether and to what extent humans also adapt to their communication style. The adaptation could have a grounding function, ensuring efficient communication with the current interaction partner, or be based on priming which could endure and influence subsequent interactions. In a pre-registered experimental lab study, 133 participants interacted with a voice assistant whose communication style varied regarding politeness (polite vs. non-polite) and machine-likeness (machine-like vs. natural). Participants’ verbal behavior during and in …


Seriously, What Did One Robot Say To The Other? Being Left Out From Communication By Robots Causes Feelings Of Social Exclusion, Astrid M. Rosenthal-Von Der Pütten, Nikolai Bock Jul 2023

Seriously, What Did One Robot Say To The Other? Being Left Out From Communication By Robots Causes Feelings Of Social Exclusion, Astrid M. Rosenthal-Von Der Pütten, Nikolai Bock

Human-Machine Communication

While humans actually need some overt communication channel to transmit information, be it verbally or nonverbally, robots could use their network connection to transmit information quickly to other robots. This raises the question how this covert robot-robot communication is perceived by humans. The current study investigates how transparency about communication happening between two robots affects humans’ trust in and perception of these robots as well as their feeling of being included/excluded in the interaction. Three different robot-robot communication styles were analyzed: silent, robotic language, and natural language. Results show that when robots transmit information in a robotic language (beep sounds) …


Gender Ambiguity In Voice-Based Assistants: Gender Perception And Influences Of Context, Sandra Mooshammer, Katrin Etzrodt Dec 2022

Gender Ambiguity In Voice-Based Assistants: Gender Perception And Influences Of Context, Sandra Mooshammer, Katrin Etzrodt

Human-Machine Communication

Recently emerging synthetic acoustically gender-ambiguous voices could contribute to dissolving the still prevailing genderism. Yet, are we indeed perceiving these voices as “unassignable”? Or are we trying to assimilate them into existing genders? To investigate the perceived ambiguity, we conducted an explorative 3 (male, female, ambiguous voice) × 3 (male, female, ambiguous topic) experiment. We found that, although participants perceived the gender-ambiguous voice as ambiguous, they used a profoundly wide range of the scale, indicating tendencies toward a gender. We uncovered a mild dissolve of gender roles. Neither the listener’s gender nor the personal gender stereotypes impacted the perception. However, …


Human-Machine Communication Scholarship Trends: An Examination Of Research From 2011 To 2021 In Communication Journals, Riley J. Richards, Patric R. Spence, Chad Edwards Apr 2022

Human-Machine Communication Scholarship Trends: An Examination Of Research From 2011 To 2021 In Communication Journals, Riley J. Richards, Patric R. Spence, Chad Edwards

Human-Machine Communication

Despite a relatively short history, the modern-day study of communication has grown into multiple subfields. To better understand the relationship between Human-Machine Communication (HMC) research and traditional communication science, this study examines the published scholarship in 28 communication-specific journals from 2011–2021 focused on human-machine communication (HMC). Findings suggest limited prior emphasis of HMC research within the 28 reviewed journals; however, more recent trends show a promising future for HMC scholarship. Additionally, HMC appears to be diverse in the specific context areas of research in the communication context. Finally, we offer future directions of research and suggestions for the development of …


The Effects Of Situational And Individual Factors On Algorithm Acceptance In Covid-19-Related Decision-Making: A Preregistered Online Experiment, Sonja Utz, Lara N. Wolfers, Anja S. Göritz Sep 2021

The Effects Of Situational And Individual Factors On Algorithm Acceptance In Covid-19-Related Decision-Making: A Preregistered Online Experiment, Sonja Utz, Lara N. Wolfers, Anja S. Göritz

Human-Machine Communication

In times of the COVID-19 pandemic, difficult decisions such as the distribution of ventilators must be made. For many of these decisions, humans could team up with algorithms; however, people often prefer human decision-makers. We examined the role of situational (morality of the scenario; perspective) and individual factors (need for leadership; conventionalism) for algorithm preference in a preregistered online experiment with German adults (n = 1,127). As expected, algorithm preference was lowest in the most moral-laden scenario. The effect of perspective (i.e., decision-makers vs. decision targets) was only significant in the most moral scenario. Need for leadership predicted a stronger …


Out With The Humans, In With The Machines?: Investigating The Behavioral And Psychological Effects Of Replacing Human Advisors With A Machine, Andrew Prahl, Lyn Van Swol Apr 2021

Out With The Humans, In With The Machines?: Investigating The Behavioral And Psychological Effects Of Replacing Human Advisors With A Machine, Andrew Prahl, Lyn Van Swol

Human-Machine Communication

This study investigates the effects of task demonstrability and replacing a human advisor with a machine advisor. Outcome measures include advice-utilization (trust), the perception of advisors, and decision-maker emotions. Participants were randomly assigned to make a series of forecasts dealing with either humanitarian planning (low demonstrability) or management (high demonstrability). Participants received advice from either a machine advisor only, a human advisor only, or their advisor was replaced with the other type of advisor (human/machine) midway through the experiment. Decision-makers rated human advisors as more expert, more useful, and more similar. Perception effects were strongest when a human advisor was …


Forms And Frames: Mind, Morality, And Trust In Robots Across Prototypical Interactions, Jaime Banks, Kevin Koban, Philippe De V. Chauveau Apr 2021

Forms And Frames: Mind, Morality, And Trust In Robots Across Prototypical Interactions, Jaime Banks, Kevin Koban, Philippe De V. Chauveau

Human-Machine Communication

People often engage human-interaction schemas in human-robot interactions, so notions of prototypicality are useful in examining how interactions’ formal features shape perceptions of social robots. We argue for a typology of three higher-order interaction forms (social, task, play) comprising identifiable-but-variable patterns in agents, content, structures, outcomes, context, norms. From that ground, we examined whether participants’ judgments about a social robot (mind, morality, and trust perceptions) differed across prototypical interactions. Findings indicate interaction forms somewhat influence trust but not mind or morality evaluations. However, how participants perceived interactions (independent of form) were more impactful. In particular, perceived task interactions fostered functional …


Social Responses To Media Technologies In The 21st Century: The Media Are Social Actors Paradigm, Matthew Lombard, Kun Xu Apr 2021

Social Responses To Media Technologies In The 21st Century: The Media Are Social Actors Paradigm, Matthew Lombard, Kun Xu

Human-Machine Communication

Clifford Nass and his colleagues proposed the Computers Are Social Actors (CASA) paradigm in the 1990s and demonstrated that we treat computers in some of the ways we treat humans. To account for technological advances and to refine explanations for CASA results, this paper proposes the Media Are Social Actors (MASA) paradigm. We begin by distinguishing the roles of primary and secondary cues in evoking medium-as-social-actor presence and social responses. We then discuss the roles of individual differences and contextual factors in these responses and identify mindless and mindful anthropomorphism as two major complementary mechanisms for understanding MASA phenomena. Based …


Sharing Stress With A Robot: What Would A Robot Say?, Honson Y. Ling, Elin A. Björling Feb 2020

Sharing Stress With A Robot: What Would A Robot Say?, Honson Y. Ling, Elin A. Björling

Human-Machine Communication

With the prevalence of mental health problems today, designing human-robot interaction for mental health intervention is not only possible, but critical. The current experiment examined how three types of robot disclosure (emotional, technical, and by-proxy) affect robot perception and human disclosure behavior during a stress-sharing activity. Emotional robot disclosure resulted in the lowest robot perceived safety. Post-hoc analysis revealed that increased perceived stress predicted reduced human disclosure, user satisfaction, robot likability, and future robot use. Negative attitudes toward robots also predicted reduced intention for future robot use. This work informs on the possible design of robot disclosure, as well as …


Building A Stronger Casa: Extending The Computers Are Social Actors Paradigm, Andrew Gambino, Jesse Fox, Rabindra A. Ratan Feb 2020

Building A Stronger Casa: Extending The Computers Are Social Actors Paradigm, Andrew Gambino, Jesse Fox, Rabindra A. Ratan

Human-Machine Communication

The computers are social actors framework (CASA), derived from the media equation, explains how people communicate with media and machines demonstrating social potential. Many studies have challenged CASA, yet it has not been revised. We argue that CASA needs to be expanded because people have changed, technologies have changed, and the way people interact with technologies has changed. We discuss the implications of these changes and propose an extension of CASA. Whereas CASA suggests humans mindlessly apply human-human social scripts to interactions with media agents, we argue that humans may develop and apply human-media social scripts to these interactions. Our …