Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Entire DC Network
A Behavioral Economic Demand Analysis Of Media Multitasking In The College Classroom: A Cluster Analysis, Masahiro Toyama, Yusuke Hayashi
A Behavioral Economic Demand Analysis Of Media Multitasking In The College Classroom: A Cluster Analysis, Masahiro Toyama, Yusuke Hayashi
Psychology Faculty Research
Media multitasking has brought concerns (e.g., lower productivity and performance) in multiple settings including college classrooms. The present study examined the behavior of texting in the classroom (TIC) by applying the behavioral economic demand theory while taking college students’ different attitudes and behaviors of TIC into consideration. Undergraduate students (109 females and 73 males for valid data, whose average age was 19.4 [SD = 2.5]) completed questionnaires on demographic characteristics, TIC-related attitude and behavior, and a demand task with a hypothetical scenario, which aimed to quantify the value of social rewards from text messaging with demand intensity (i.e., excessiveness) …
Personality And Media Multitasking In The College Classroom: Context-Dependent Implications Of Conscientiousness And Agreeableness, Masahiro Toyama, Yusuke Hayashi
Personality And Media Multitasking In The College Classroom: Context-Dependent Implications Of Conscientiousness And Agreeableness, Masahiro Toyama, Yusuke Hayashi
Psychology Faculty Research
Both personality and contexts may account for media multitasking in the college classroom. As this area of research was lacking, the present study examined which personality traits would be associated with in-class media multitasking in different contexts of text messaging. Undergraduate students (83 males and 65 females; average age: 20.0 [SD = 4.3]) completed a questionnaire on demographic characteristics, general text-messaging behavior, and Big Five personality traits as well as a delay-discounting task. This task had two hypothetical scenarios in which participants received either an urgent text message from their significant other (Significant Other condition) or a non-urgent message …