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Grand Valley State University

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Masterchef Contestant To Social Media Influencer: Do Men And Women Differ In Pursuing Prestige?, Jada Thomas, Robert Deaner Mar 2023

Masterchef Contestant To Social Media Influencer: Do Men And Women Differ In Pursuing Prestige?, Jada Thomas, Robert Deaner

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The male show-off hypothesis claims that men are more likely than women to show off their abilities and publicly compete. However, the male show-off hypothesis has yet to be tested in a domain where both men and women are consistently involved, such as cooking. To examine showing off and cooking, we assessed the social media behavior of MasterChef reality program contestants both in the U.S. and Australia. We focused on 98 contestants from MasterChef U.S. (m = 52 & f = 46) and 107 contestants from MasterChef Australia (m = 45 & f = 62). For each contestant, we examined …