Digital Commons Network^™

Identification As A Motivator Of Environmentally Responsible Tourist Behaviour, Steve Sertis

Theses: Doctorates and Masters

This study examined the use of information in motivating environmentally responsible behaviour. In light of the ineffectiveness of traditional educational methods that have focussed upon affecting behaviour by changing attitudes through the manipulation of cognitive variables, an attempt was made to produce a sense of identification with the Rottnest Island Quokka using the tripartite model of motivational bases of attitudes developed by Hills (1993 ). This model used to determine whether different kinds of information would produce changes in environmental behaviour. Three groups of tourists were given either no information; factual information, consistent with current educational techniques used to influence …