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Unfakeable Facial Configurations Affect Strategic Choices In Trust Games With Or Without Information About Past Behavior, Constantin Rezlescu, Brad Duchaine, Christopher Y. Olivola, Nick Chater
Unfakeable Facial Configurations Affect Strategic Choices In Trust Games With Or Without Information About Past Behavior, Constantin Rezlescu, Brad Duchaine, Christopher Y. Olivola, Nick Chater
Dartmouth Scholarship
Background:
Many human interactions are built on trust, so widespread confidence in first impressions generally favors individuals with trustworthy-looking appearances. However, few studies have explicitly examined: 1) the contribution of unfakeable facial features to trust-based decisions, and 2) how these cues are integrated with information about past behavior.
Methodology/Principal Findings:
Using highly controlled stimuli and an improved experimental procedure, we show that unfakeable facial features associated with the appearance of trustworthiness attract higher investments in trust games. The facial trustworthiness premium is large for decisions based solely on faces, with trustworthy identities attracting 42% more money (Study 1), and remains …