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The Relationship Between Innovativeness And Shopping Website Feature Preferences Across Product Classes, Eric Brandt
The Relationship Between Innovativeness And Shopping Website Feature Preferences Across Product Classes, Eric Brandt
ETD Archive
This study was developed to investigate the effects of innovativeness and Internet experience on preferences for shopping website features across different product classes. Consumer innovativeness is often studied as being a driver of the adoption of new products and services, including online shopping. Innovativeness and Internet experience are two widely studied characteristics of consumers that have been shown to predict various facets of online shopping behavior. However, there are many issues surrounding the utility and validity of various measures of innovativeness, not the least of which is that innovativeness has been conceptualized at multiple levels of abstraction. Beyond this, there …
Online Exploration: Browsing Behavior And Website Feature Preferences, Mackenzie Siren
Online Exploration: Browsing Behavior And Website Feature Preferences, Mackenzie Siren
ETD Archive
This exploratory study examines the novel variable of cross-category online browse range (the variety of product categories browsed online by a consumer) and its relationship to general website feature preferences. Utilizing data collected through an online survey, the results are based on a final sample of 313 respondents from the United States, 287 of whom were University students, and 26 of whom were contacts of the research team. The general nature of cross-category online browse range was examined using simple correlation, MANOVA, and ANOVA. Results indicate that the variable is normally distributed throughout the sample population and positively associated with …
Innovativeness And Online Shopping Adoption, Blake Edward Hodges
Innovativeness And Online Shopping Adoption, Blake Edward Hodges
ETD Archive
This study was designed to examine the role of innovativeness in online shopping. Innovativeness is one of the more widely studied phenomena in the domain of consumer research and is said to play a prominent role in the adoption of new products (Im, Bayus & Mason, 2003, Midgley & Dowling, 1978). However, issues regarding the validity of the innovativeness construct as well as its scales still remain. Using responses from an online survey given in the United States regarding online shopping habits, the effectiveness and validity of two innovativeness scales were examined both alone as well as in larger models …
Visit Versus Purchase, Comparing Internet Shopper Clusters, Farahnaz L. Khan
Visit Versus Purchase, Comparing Internet Shopper Clusters, Farahnaz L. Khan
ETD Archive
The purpose of this study was to investigate whether or not differences occurred in how individuals visited and purchased products from the Internet. The study utilized data administered through an online survey to 441 individuals in the United States. The survey included items regarding general Internet use, website visit and purchase behavior, preferred website attributes, innovativeness, trust, presence, and demographics. Two cluster solutions were identified from the sample by clustering individuals based on website product categories visited and purchased separately. A new technique known as PermuCluster 1.0 was employed to enhance the stability of the cluster solutions. Results revealed that …
A Contextual Examination Of St. Anselm's Ontological Argument, Amanda C. Hammill
A Contextual Examination Of St. Anselm's Ontological Argument, Amanda C. Hammill
ETD Archive
Messages are more effective when framed to be congruent with individuals' approach/avoidance motivation (Sherman, Mann, & Updegraff, 2006). Two experiments explored whether congruency might also effect consumer reactions by examining whether person-message fit enhances enjoyment of taste of a product, increases how fluid an advertisement is perceived to be, and heightens one's willingness to buy a product and the overall product value. Study 1 demonstrated a congruency effect, where avoidance motivation scores positively predicted perceptions of taste/enjoyment of a sugar-free food, but only when the product advertisement was loss-framed. In the loss-frame condition, higher avoidance scores also related to increased …
The Diversified Online Shopper: Website Feature Preferences And Individual Characteristics, Shohag Dey
The Diversified Online Shopper: Website Feature Preferences And Individual Characteristics, Shohag Dey
ETD Archive
The current study examined the nature of diversified online shoppers with respect to existing differences in their level of website feature preferences, Internet experience (usage and shopping behaviors) and individual demographic characteristics. Using an online survey, 540 individuals residing within United States responded to questions concerning their demographics, extent of Internet usage, online visiting and purchasing behaviors and preference for website features. Individuals were categorized into different user groups- low, medium and high, depending on the extent of their self-reported diversified online shopping across the nine specific product categories. Since shopping referred to both browsing of online information and online …