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Effectiveness Of Ceo Blogs As A Recruiting Tool: Impact Of Message Congruence With Applicant Personality And Implicit Leadership Theories, Rebekkah Beeco

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Organizational recruitment websites have become an important tool for both recruiters and job seekers. The structural characteristics of such websites (e.g., aesthetics, usability) have received some attention but less research has examined the content of these websites. A weblog (or blog), specifically a leader or CEO blog, is one novel way that organizations can impact recruitment through their website. Although research is limited, anecdotal evidence suggests that blogs may be a powerful recruiting tool.
In line with research that suggests followers prefer leaders who are similar to themselves (e.g., Keller, 1999), the effectiveness of leader blog messages for recruitment purposes …