Digital Commons Network^™

Designing A Personalization Intervention To Reduce Churn In Exercise Mobile Apps: A Research Proposal, Chris Li

CMC Senior Theses

Sports and fitness mHealth app development has rapidly increased since the COVID-19 pandemic due to changes in living situations that increased the demand for exercising remotely. App developers struggle to understand the various strategies in reducing the amount of users that churn as time progresses. This research proposal will primarily focus on the effect that personalization has on churn, seeing the increased development of mobile health apps, strong desire for curated experiences, and the recent relevance of AI. To fully understand the relationship between personalization and churn, moderator effects of perceived ease of use, perceived usefulness, and user engagement will …

A Secure Behavior Modification Sensor System For Physical Activity Improvement, Alan Price

CGU Theses & Dissertations

Today, advances in wireless sensor networks are making it possible to capture large amounts of information about a person and their interaction within their home environment. However, what is missing is how to ensure the security of the collected data and its use to alter human behavior for positive benefit.

In this research, exploration was conducted involving the "infrastructure" and "intelligence" aspects of a wireless sensor network through a Behavior Modification Sensor System. First was to understand how a secure wireless sensor network could be established through the symmetric distribution of keys (the securing of the infrastructure), and it involves …