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Promoting Ethnic Awareness And Appreciation In Preschool Children, Hailey Drake, Hye Ran Helen Sim
Promoting Ethnic Awareness And Appreciation In Preschool Children, Hailey Drake, Hye Ran Helen Sim
Psychology and Child Development
No abstract provided.
Color And Brand Design For Multicultural Packaging, Kyle Valdillez
Color And Brand Design For Multicultural Packaging, Kyle Valdillez
Graphic Communication
The purpose of this study is to determine how companies can use the color and brand design of packaging to effectively communicate their products across multiple cultures. Companies are entering new markets overseas where culture is affecting how a product is being perceived. Whether it is positive, negative, or neutral, they must accommodate these influences to potentially increase profits. This study will specifically explore the Spanish and Japanese cultures in comparison to the American culture, concerning the meanings of various colors and their use in brand design. The research methods used were historical research and content analysis. Through thorough examination …