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Use Your Condom-Sense: Looking At The Effects Of Framing And Categorization On Condom-Use Messages Between Heterosexual And Homosexual Men, Anastasia Sielski Elizalde
Use Your Condom-Sense: Looking At The Effects Of Framing And Categorization On Condom-Use Messages Between Heterosexual And Homosexual Men, Anastasia Sielski Elizalde
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Condom-use has historically been associated as a low-risk, preventative health behavior (Kiene, Barta, Zelenski, & Cothran, 2005). Yet, condom-use is not without risk, as it is an interpersonal behavior that could be potentially relationship threatening (St.Lawrence, 1999; Fisher & Fisher, 1995). Because of the potential relationship risk of condom-use, it cannot be equated with risk-averse preventative health behaviors, such as sunscreen use or wearing a seatbelt. For these reasons, Prospect Theory (Kahneman & Tversky, 1981), provides a strong framework to understanding how to best frame condom-use messages in relation to specific circumstances. Prospect Theory predicts that potentially risky behaviors will …