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Consumer Perceptions Of Poultry Production In Arkansas: Perceptions Analysis, Stuart Estes, Leslie D. Edgar

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Poultry production holds an important place in Arkansas economically and as a food source. The importance of poultry production ultimately hinges on the demands of the consumer. With this in mind, this study surveyed consumers to assess their perceptions of poultry production in Arkansas. The instrument, used to survey consumers, was created by the researcher and an expert committee at the University of Arkansas. Consumers were interviewed through direct communication at grocery stores in northwest Arkansas. Data gathered from the study were analyzed for descriptive and correlational statistics. Two key findings were that consumers were unsure about the use of …