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Virginia, The United States And The World : The Effects Of Political, Cultural And Economic Factors On Export Activity, Kimberly Sue Williams

Master's Theses

During the Middle Ages, the "marketplace" may have consisted of one village; products were made and sold locally. From a business person's perspective, there was little need to find out about the preferences of people in another town, let aone on another continent. In the middle of the twentieth century, American made products were sold in America; there was not much incentive to find about the tastes of people in another country. Business in the 1990's is different. Today there is a "global marketplace." Technology has made the planet smaller, facilitating communication and transportation between nations. The world today, in …