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From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
Markets, Globalization & Development Review
This paper considers social marketing from a critical perspective. The paper traces the history of the donation system named ‘hometown tax’ that the Japanese government introduced to promote local revitalization of relatively marginal communities. Owing to the lavish reciprocal gifts to “donors” by the administrators of these communities, the system resulted in a quasi-market that allowed donors to avoid paying taxes and to receive special benefits. Our analysis reveals the divergence of the intents and effects of this social marketing intervention. The findings indicate that during social marketing attempts to carry out effective and well-intentioned interventions, which social marketing research …
Consumer Involvement In Japanese Pornography Production, Yukino Yamamoto, Caroline Norma, Ruwan Dep Weerasinghe
Consumer Involvement In Japanese Pornography Production, Yukino Yamamoto, Caroline Norma, Ruwan Dep Weerasinghe
Dignity: A Journal of Analysis of Exploitation and Violence
The authors examined two pornographic film series produced in Japan in the first decade of the twenty-first century, as well as their DVD box cover advertising copy. Additionally, and crucially, these data were examined in light of online forum posts made by the producers and consumers of the two film series before, during and after their production. These posts indicate consumer-producer cooperation and collaboration in all aspects of the series’ planning and execution, in addition to consumer involvement in the perpetration of the filmed sex acts and abuses themselves. The discussion of the article emphasizes the accelerating effect of online …